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Welcome to DiscoveryChannel.ca, the online home of Discovery Channel Canada and gateway to DiscoveryHD.ca, AnimalPlanet.ca, DiscoveryCivilization.ca & TravelandEscape.ca.
Our website is designed for knowledge seekers who want to dig deeper and understand more. We’ve created a gathering place for people who passionately want to stay informed about new ideas and the state of the planet.
Here are the highlights of our Discovery web audience:
- Over two-thirds of Discoverychannel.ca visitors are Adults 25-54 offering clients strong targeting power for reaching this key demographic (skew index of 126).
- Visitors are fairly balanced by gender with a slight skew to males (54% of visitors are male and 46% are female).
- In the most recent broadcast quarter our audience has grown +36%.
- We typically receive over 500,000 total visits monthly, deliver over 2,000,000 page views and 500,000 video streams.
- Every single day over 10,000 Canadians access high quality Discovery video from discoverychannel.ca – over 300 hours of video is now available on-demand!
- Our audience likes to explore new cultures, leads a hectic and active lifestyle, and is excited by new technology. They are a group of people that love being social, are a little extravagant, and are always keen to use new products and services.
Sources: Comscore MediaMetrix, HBX, Omniture SiteCatalyst, PMB 2007 RTS Survey – DiscoveryChannel.ca
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